Analysis: YouTube Top 50 - How do we Rate?

YouTube Top 50 - How do we Rate?

YouTube Top 50 - How do we Rate?

  • Posted on: 20/Oct/15
  • by Simon Britton

The top 50 YouTube channels for the week are published by Tubefilter. We have some pretty hefty channels coming out of Australia, so how do we compare on the world stage? It's a tale of endless opportunity.

A couple of observations. Most views for our channels come from outside Australia. We make our content in the most commonly spoken language in the world. That should give us a relatively level playing field.
Our perennially most popular channel is Fluffyjet productions (a kids/unwrapping channel) which had 12,529,498 views for the week.
The most popular kids/unwrapping channel in the world is Baby Big Mouth, which had 89,919,910 views for the week and is ranked number 4 in the world.

When is an egg not an egg?
To my adult eyes, I can't see much difference between the two offers. I mean, how many ways can you unwrap a Kinder Surprise? Clearly Baby Big Mouth has cracked the 3 year old eye candy formula, or they have a much bigger marketing budget.
Our Fluffyjet is nowhere near the top 50 in the world. Channel number 50 is Vegetta777, a Spanish gaming channel with 37,795,772 views. Hey - don't forget, Spanish is spoken *natively* by more people than English.
Fluffyjet comes in at number 200 in the world.

Up the quality Scale
Of the "considered" content that we produce, science channel Veritasium is Australia's number 23 ranked overall, is the 5th ranked education show in the world and its overall world rank is 2128. Love that education ranking, but in global terms it deserves to be performing better.
US based science competitor vSauce is ranked 380 in the world. Again, both are similar in content but clearly VSauce has something else generating the higher numbers. Bigger marketing budget?

If Sweden Can do it...
PewDiePie - the gaming vlogger from Sweden, is ranked number 18 in this list of weekly views, with 60,359,463. He is the top earning YouTuber in the world, generating over $4m in ad sales per year.
His videos are in English (of a sort) and have minimal production values. Perhaps he is a one-off, but it shows that a channel from a small country, without big budgets and (initially) no marketing support can rule the world.
All he had was a fresh idea and some charisma. Surely we have that, so what's holding us back?

About the author

  • Simon Britton

    Simon Britton

    Simon is screen industry consultant and publisher of Australia’s leading online screen content ebulletin ScreenPro (www.screenpro.tv). Before launching MediaWave in 2008, he worked for the Australian Film, TV and Radio School’s Centre for Screen Business, focusing on emerging business models for online screen content. He has consulted to, or written research papers for, the South Australian Film Corporation, Screen Australia, Film Victoria and The Australian Film TV and Radio School. He's delivered workshops for SPAA, The Media Resource Centre, Open Channel, RMIT, Monash University, UCLA Film School and AFTRS. He is currently running national workshops on new models of finance and online distribution for screen content. He recently concluded a three-year term on the Board of the Australian Screen Institute (AFI). He is on the Board of Open Channel. Simon consults on film projects and is currently working with a range of content creators to develop strategies for online delivery of their work.