ScreenPro comment: Australia’s first video-on-demand (VoD) service, Quickflix, issued a statement to the Australian Securities Exchange on Tuesday this week saying it has appointed voluntary administrators.
Administrator Ferrier Hodgson is reported as saying it was carrying out an “urgent analysis of the company’s position” which included a possible sale or restructure. For now, Quickflix says its business will continue as usual with no disruption to customers.
ScreenPro comment: When Wendy Ayche — aka Wengie — left a six-figure marketing gig to pursue YouTube as a full-time career, it was a wager that ended up paying off in spades. Today, the Australian-Chinese beauty guru, renowned for her multicultural approach to beauty tips, has amassed more than a million subscribers three years after officially launching her flagship channel. We spoke with Ayche about her approach to working with brands, what she feels has attributed to her channel’s success, and what the million-subscriber milestone mean to her.
ScreenPro comment: The New York Times is figuring out how to bring its brand of high-quality journalism to new platforms. At the first Newfronts presentation of 2016, the Grey Lady announced a new initiative called Story X, through which it will explore experimental ideas.
ScreenPro comment: At its previous Newfronts presentations, BuzzFeed wowed attendees with its knowledge of data science, social psychology, and the other empirical concepts that drive its approach to content. At its 2016 pitch, however, BuzzFeed offered potential brand partners something more: an actual programming slate. For the first time, the viral content producer offered up a selection of scripted and unscripted shows, with the first results of its Development Partners program coming to light.
ScreenPro comment: Video hosting platform Vimeo is expanding its distribution capabilities with the acquisition of over-top-top (OTT) subscription platform VHX, announced today, bolstering its position as a competitor straddling the Netflix and YouTube ecosystems.
ScreenPro comment: Today at the 2016 National Association of Broadcasters (NAB) Show in Las Vegas, Microsoft announced that it is releasing an open preview of Video Pulse, its new digital content rating tool that allows users to directly engage viewers with on-demand voting features that are compatible with any MP4 video encoded through platforms such as Azure Media Services or hosted by Vimeo and YouTube.
ScreenPro comment: Amazon announced today that it has signed a multi-year output deal with indie producer Broad Green Pictures to make Prime Video the exclusive premium subscription home for its slate of theatrical features, including last year’s “A Walk in the Woods,” starring Robert Redford, Nick Nolte and Emma Thompson.
ScreenPro comment: MTV has once again bolstered its digital offerings with the launch of a new online series.
With the U.S. presidential primaries in full swing and the general election fast approaching, the millennial and Gen Z-targeted news and culture network has debuted The Racket on YouTube.
ScreenPro comment: Last year, Crackle opted to leave the Digital Content Newfronts and present its upcoming programs during TV’s upfront season. Now, at its second-ever upfront presentation, the Sony-owned video platform offered its most TV-like experience yet. It announced several new and upcoming programs as well as several innovations that will further engage its viewers.
ScreenPro comment: There’s an epidemic of stolen videos on Facebook. Business Pages rip videos from YouTube, TV or other Pages, and then post them on Facebook as their own to gain more engagement and fans. This is known as “freebooting.” Video makers were pissed off about it because they were losing video views to others who didn’t have permission to use their clips.
ScreenPro comment: The Canada Media Fund (CMF) and NZ On Air (New Zealand) announced today a contribution of $1.2M (CAD) to three digital media coproductions. Of the total, the CMF will contribute 618,000 (CAD) and NZ On Air will contribute 582,000 (CAD) towards the projects.
ScreenPro comment: Remember when we used to just sit idly and stare at videos like lapdogs? Well, for the most part, we’re still doing that. But change is in the air! The growth in HTML5 is transforming the potential of video and revolutionizing how viewers interact and engage with video content. From polls and surveys to e-commerce and social sharing, video is evolving from a simple monologue that talks at you into a rich, interactive dialogue that engages with you. Hey video – welcome to the 21st century!
ScreenPro comment: Channel 31 Melbourne has recently announced a new app with Live streaming of its content.
“The C31 app provides viewers with free and unlimited access to C31 shows, sporting events and special programming, and is further evidence of our commitment to ensuring community television’s future remains bright as we transition into a digital future.”
ScreenPro comment: The president of the MPAA's European operation says he believes a turning point has been reached on piracy, with service providers and search engines beginning to understand they all have a role to play. However, it's also clear that Hollywood is fearful of opening up content across Europe, which in itself could contribute to piracy.
ScreenPro comment: On March 31, YouTube flew 100 top black creators to Los Angeles for a first-of-its-kind event called #YouTubeBLACK, which sought to address racial inequities that currently exist on the platform.