ScreenPro comment: Fullscreen announced today that it has signed Andrew Huang, Shannon Beveridge and Cammie Scott, Carly Cristman, Mia Stammer and Neels Visser to its network of over 75,000 creators. They join a talent roster that includes such high-profile digital influencers as Grace Helbig, The Fine Bros., Andrea Russett and Jack and Jack.
ScreenPro comment: HBO is going all out to limit Game of Thrones piracy. The company is sending out thousands copyright infringement warnings to alleged pirates, encouraging them to get an HBO subscription. In addition, the company is requesting torrent sites to remove Game of Thrones torrents, at a rate rarely seen before.
ScreenPro comment: Sometimes it pays to take a risk.
Indigenous Media learned that when it released its first attempt at a made-for-Snapchat movie, the thriller Sickhouse starring YouTuber Andrea Russett (pictured; 2.5 million YouTube subscribers) and Instagram and Snapchat influencer Sean O’Donnell (one million followers on Instagram). Sickhouse was shot in real-time over a period of five days, from April 29 to May 3, which was also when it aired on Russet’s channel on the mobile platform.
ScreenPro comment: On mobile alone, YouTube now reaches more 18 to 49 year olds than any broadcast or cable network, said Wojcicki.
“In fact, we reach more 18 to 49 year olds during primetime than the top-10 TV shows combined,” she added.
ScreenPro comment: Catering to the millennial audience was top-of-mind at this year’s MIP Digital Fronts, as well as understanding how to bring the 18-34 demographic back to TV watching, and how to monetise the online audience.
ScreenPro comment: Vice is making a big push onto TV screens, but it is making sure to keep plenty of resources within its digital business as well. At NewFronts, the media company’s CEO, Shane Smith, announced seven new digital verticals that will launch over the next year.
ScreenPro comment: Australia’s first video-on-demand (VoD) service, Quickflix, issued a statement to the Australian Securities Exchange on Tuesday this week saying it has appointed voluntary administrators.
Administrator Ferrier Hodgson is reported as saying it was carrying out an “urgent analysis of the company’s position” which included a possible sale or restructure. For now, Quickflix says its business will continue as usual with no disruption to customers.
ScreenPro comment: When Wendy Ayche — aka Wengie — left a six-figure marketing gig to pursue YouTube as a full-time career, it was a wager that ended up paying off in spades. Today, the Australian-Chinese beauty guru, renowned for her multicultural approach to beauty tips, has amassed more than a million subscribers three years after officially launching her flagship channel. We spoke with Ayche about her approach to working with brands, what she feels has attributed to her channel’s success, and what the million-subscriber milestone mean to her.
ScreenPro comment: The New York Times is figuring out how to bring its brand of high-quality journalism to new platforms. At the first Newfronts presentation of 2016, the Grey Lady announced a new initiative called Story X, through which it will explore experimental ideas.
ScreenPro comment: At its previous Newfronts presentations, BuzzFeed wowed attendees with its knowledge of data science, social psychology, and the other empirical concepts that drive its approach to content. At its 2016 pitch, however, BuzzFeed offered potential brand partners something more: an actual programming slate. For the first time, the viral content producer offered up a selection of scripted and unscripted shows, with the first results of its Development Partners program coming to light.
ScreenPro comment: Video hosting platform Vimeo is expanding its distribution capabilities with the acquisition of over-top-top (OTT) subscription platform VHX, announced today, bolstering its position as a competitor straddling the Netflix and YouTube ecosystems.
ScreenPro comment: Today at the 2016 National Association of Broadcasters (NAB) Show in Las Vegas, Microsoft announced that it is releasing an open preview of Video Pulse, its new digital content rating tool that allows users to directly engage viewers with on-demand voting features that are compatible with any MP4 video encoded through platforms such as Azure Media Services or hosted by Vimeo and YouTube.
ScreenPro comment: Amazon announced today that it has signed a multi-year output deal with indie producer Broad Green Pictures to make Prime Video the exclusive premium subscription home for its slate of theatrical features, including last year’s “A Walk in the Woods,” starring Robert Redford, Nick Nolte and Emma Thompson.
ScreenPro comment: MTV has once again bolstered its digital offerings with the launch of a new online series.
With the U.S. presidential primaries in full swing and the general election fast approaching, the millennial and Gen Z-targeted news and culture network has debuted The Racket on YouTube.
ScreenPro comment: Last year, Crackle opted to leave the Digital Content Newfronts and present its upcoming programs during TV’s upfront season. Now, at its second-ever upfront presentation, the Sony-owned video platform offered its most TV-like experience yet. It announced several new and upcoming programs as well as several innovations that will further engage its viewers.