ScreenPro comment: YouTube Watch Time has increased by 60% year-on-year
The average YouTube session on mobile is now 40 minutes
Fastest growth rate in viewing time in 2 years
YouTube's top advertising partners increased their ad spend by 60%
On mobile, YouTube attracted more viewers aged 18-49 than any U.S. cable network
Google confirmed that YouTube has more than 1 billion active users
Viewers who entered YouTube via its homepage tripled compared to 2014
The number of YouTube megastars earning six figures from the site has increased by 50%
ScreenPro comment: A survey commission by the Australian government has found that more than a quarter of all local Internet users consume content illegally online. Interestingly, while 7% of the population were found to be hardcore pirates who spend nothing on legitimate content, those who pirate and also buy legally are the industry's best customers.
ScreenPro comment: YouTube creators now have a new tool to help them figure out just how much they deserve to be paid. After six weeks in beta, the digital influence tool and analytics resource Social Bluebook launched on July 21, 2015, with former Maker Studios executive Chad Sahley leading the way.
ScreenPro comment: Fresh off a major studio deal with Sony Pictures Television, Mubi has signed off on its first distribution deal.
The U.K.-based, niche-SVOD service will partner with indie distributor New Wave Films on the distribution of the 2015 film, Arabian Nights. The movie will be distributed theatrically as well as on VOD.
ScreenPro comment: In a multi-year deal, made public July 14, Verizon will acquire a large slate of digital programming from the millennial-focused media company, including original programming produced by Vice exclusively for Verizon. The content will be available through Verizon’s mobile video platform.
ScreenPro comment: You'll soon be able to take a virtual trek through Australia's red centre from your desk, thanks to a collaboration between Google and the Northern Territory (NT) government.
By loaning a Street View Trekker device to Tourism NT and Parks and Wildlife Commission NT staff, Google is mapping and recording scenery from throughout the remote region — from the iconic Uluru to the rocky outcrops of Kakadu National Park — to add to Google Maps.
ScreenPro comment: In this post, we take a look at the June 2015 Video Creator Rankings for Facebook, and confirm the most watched Facebook creators who generated the most video views on the platform last month.
ScreenPro comment: The magic wore off at midnight for Cinderella. Things are not quite as dramatic for YouTube’s video ad business, which has dominated the online space for some time now. But established and new players are entering the game, and offering richer rewards to content partners to upload elsewhere.
ScreenPro comment: The Young Turks (TYT) has a couple of impressive milestones to celebrate. The progressively-minded news and commentary network has garnered over 2 billion total lifetime video views on its YouTube channel, and has launched its first-ever bracket-style political competition on its new mobile app.
ScreenPro comment: The latest short-film offerings by Shorts International will be streamed exclusively on Facebook for one week, for free, the company CEO, Carter Pilcher, confirmed.
“Facebook has been making really incredible strides in terms of being able to put video on the site,” said Pilcher in an interview with StreamDaily. “I was really surprised at its capacities — you can host 90-minute videos now.”
ScreenPro comment: Wildseed Studios is a broadcast alternative for online video producers. Founded by former BBC creative executive Jesse Cleverly and Aardman Animation’s former head of broadcasting Miles Bullough (right), the company was notably a finalist of MIPLab, MIPTV 2015’s startup competition. In this exclusive interview, the latter discusses current British animated sitcoms.
ScreenPro comment: For the past eight months, YouTube has teased its plan to launch a paid subscription service that would run adjacent to the ad-based model that makes up its bread-and-butter. That service is on its way, but according to a new report from The Information, YouTube has encountered a few hitches. The report cites contract-tied TV networks and reticent content creators as a pair of groups who are hesitating to get on board with YouTube’s ad-free plans.
ScreenPro comment: YouTube will soon bring the pulpy action of Fruit Ninja to viewers. Google’s online video site has teamed with Australian-based Fruit Ninja developer Halfbrick Studios for a web series based on the wildly popular game, which currently boasts over 100 million downloads in the Google Play store.