ScreenPro comment: TV ads are expensive, more expensive than most other formats. So if Millennials are only putting 22% of their viewing into TV, it seems illogical to continue dumping the majority of ad budgets into TV when marketing to Millennials.
ScreenPro comment: Before I knew it I was surrounded by people with indie film experience, a brilliant DP who owned a Red Epic, two producers who believed in me and my writing, and a cavalcade of impossibly talented and egregiously underpaid artisans I had watched craft somethings from nothings. Suddenly I had a crew.
ScreenPro comment: The Pirate Bay has teamed up with the Cybernorms research group at Sweden’s Lund University to carry out the latest round of the largest file-sharing survey in history. Through the survey the researchers examine the norms of file-sharers, and how they respond to increased censorship, online monitoring and tougher laws.
ScreenPro comment: Vine videos will soon spice up your pre-movie entertainment. National CineMedia (NCM), which provides pre-show entertainment to several of the top movie theater chains in the US, has struck a deal with Twitter through which it will create a minute-long pre-movie series based around movie-related Tweets and Vines.
ScreenPro comment: Legendary hip-hop group De La Soul celebrated the 25th anniversary of their landmark album 3 Feet High and Rising by giving most of their music away for free this past weekend. Since you can't legally obtain most of the act's music online it was a great gesture, made especially intriguing by the discovery that the copies handed out came from a pirate source.
ScreenPro comment: Vice is bringing its edgy, line-crossing brand of online video journalism to the world of food. The alternative publication has teamed up with production company FremantleMedia for a new food-themed vertical aimed at Millennials.
ScreenPro comment: According to a report released last year, in 2012 around three hundred crowdfunding platforms raised about $2.7 billion across all categories (artistic and otherwise); twelve per cent of that went to films and the performing arts, and eight per cent to music-related projects.